Muscle Maker Grill flexes on Miami

Florida News

Oct. 23, 2020

Muscle Maker Inc., the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, has signed a lease to open its 10th ghost kitchen and first location in Miami Beach on Alton Road. The south Florida ghost kitchen location will be located within a new food court and will have a kiosk for guests to order directly as well as service delivery orders through third-party delivery apps, according to a company press release.

The food hall is designed specifically for restaurants looking to scale their food delivery business as well as offer multiple food concepts from one location. It features easy parking, a courier lounge and restrooms, the scanning and tracking of food and order from grill-to-wheels ensuring the right courier gets the right order allowing food to be delivered hotter, faster and with fewer mistakes, according to the release.

“We believe Miami Beach fits our targeted customer mold perfectly,” CEO Michael Roper said in the release. “That combined with the state of the art food/delivery court we are going into makes us confident the brands will do very well there. Miami Beach is the latest major metropolitan market we are adding ghost kitchens after our recent announcements of Chicago, Philadelphia and New York City. We anticipate adding more ghost kitchen locations in Miami Beach to round out the market.”

The Muscle Maker location, which will fill 355 square feet and employ five to six workers, will run multiple restaurants, including Muscle Maker Grill, Healthy Joe’s, Meal Plan AF and up to three additional concepts.

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