Juul Suspends Sales of Flavored Vapes And Signs Settlement To Stop Marketing To Youth

Florida News

E-cigarette maker Juul Labs announced Thursday it will suspend sales of most of its flavored products, including mango, fruit and cucumber. These types of flavors are considered an on-ramp to vaping for teenagers. The move comes as the industry faces immense scrutiny. Several states have instituted bans on flavored products, and the Trump administration has signaled that a federal ban may be in the works. Juul Labs new CEO K.C. Crosthwaite said the company is focused on “earning the trust of society” and is working to “combat underage use while providing an alternative to adult smokers,” according to a company release announcing the change. At a time when 25% of high school seniors surveyed in the U.S. say they’ve vaped within the last 30 days, the company is also under pressure to limit marketing and advertising to youth. Juul’s move to suspend flavors comes the same day that a small non-profit group, Center for Environmental Health, announced a legally-binding agreement of its

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